Alpha Explores Outdoors in Scotch & Soda Pre-Fall ’20 Campaign

The Fashionisto

/

Published August 13, 2020

Alpha Dia dons relaxed tailoring from Scotch & Soda's pre-fall 2020 men's collection.Pin
Alpha Dia dons relaxed tailoring from Scotch & Soda’s pre-fall 2020 men’s collection.

The Dutch are known for being free-spirited, and this characteristic helps define Amsterdam’s casual fashion label, Scotch & Soda. Individuality, authenticity, and self-expression: these are the values that the brand has always tried to espouse with its designs. Yet, you can never accuse the brand of being predictable or boring. Every season, Scotch & Soda introduces something fresh in their collections, and fall is no different.

Related: Scotch & Soda Captures Endless Summer with Island Water Fragrance

Scotch & Soda Pre-Fall 2020 Campaign

Making a graphic statement, Alpha Dia models a short-sleeve printed shirt from Scotch & Soda.Pin
Making a graphic statement, Alpha Dia models a short-sleeve printed shirt from Scotch & Soda.

The much-awaited men’s pre-fall 2020 collection from Scotch & Soda is here and launches with a gorgeous new campaign. Model Alpha Dia connects with the label, venturing outdoors. He dons choice pieces from the collection, which exude the freedom of spirit with prints and colors.

Doubling down on denim, Alpha Dia wears a look from Scotch & Soda's Amsterdams Blauw label.Pin
Doubling down on denim, Alpha Dia wears a look from Scotch & Soda’s Amsterdams Blauw label.

The playful styles are tempered by the practical designs of the clothes, providing a new twist to everyday men’s wear. Scotch & Soda has successfully reinvigorated the classics, including shirts, trousers, and jackets, with a contemporary attitude.

Going sporty in a color-block jacket, Alpha Dia fronts Scotch & Soda's pre-fall 2020 campaign.Pin
Going sporty in a color-block jacket, Alpha Dia fronts Scotch & Soda’s pre-fall 2020 campaign.

Recent Updates

Versace’s Silk Shirts Steal the Twilight Spotlight

Versace’s Silk Shirts Steal the Twilight Spotlight

Versace turns up the heat with “Unbuttoned: A Story of Silk Shirts”, a campaign where silk and skin collide. The ...
Bách Leads Dsquared2’s ICON New Generation Ad

Bách Leads Dsquared2’s ICON New Generation Ad

Dsquared2’s ICON New Generation campaign captures a collision of athletic edge and contemporary minimalism. Bách takes the spotlight, photographed by ...
Etro Channels Coastal Ease for Spring 2025 Campaign

Etro Channels Coastal Ease for Spring 2025 Campaign

Etro’s spring-summer 2025 campaign, shot by Joshua Woods, radiates sun-soaked elegance and effortless freedom. With Andrew Georgiades at its center, ...
Canali’s Spring 2025 Campaign Embraces Lakeside Elegance

Canali’s Spring 2025 Campaign Embraces Lakeside Elegance

Canali’s spring-summer 2025 campaign refines its vision of “Inner Beauty,” deepening its commitment to authenticity, self-confidence, and understated elegance. Set ...
Logan Lerman Takes to Ibiza for Michael Kors Spring 2025 Ad

Logan Lerman Takes to Ibiza for Michael Kors Spring 2025 Ad

Logan Lerman takes center stage in Michael Kors' spring 2025 campaign, symbolizing a mix of timeless Hollywood charm and effortless ...
Xiao Zhan Leads Tod’s Sunlit Spring 2025 Campaign

Xiao Zhan Leads Tod’s Sunlit Spring 2025 Campaign

Tod’s spring-summer 2025 campaign unfolds across two breathtaking Sicilian landscapes—the opulent Villa Tasca in Palermo and the historic Tonnara di ...