Shawn Mendes reunites with Emporio Armani for a new campaign. After fronting the brand’s Connected advertisement, Mendes extends his collaboration with the label. Approaching fall-winter 2018, Mendes represents Emporio Armani’s entire line of watches. Connecting with photographer Ugo Richard in Toronto, Mendes shot the new campaign.
Related: Shawn Mendes Reunites with Emporio Armani, Fronts Connected Campaign
Discussing working with Mendes, designer Giorgio Armani shares, Shawn has been the perfect ambassador for Emporio Armani; right from the start, he conveyed his fresh and innovative spirit and his energy and passion for the brand to his fans all over the world. Extending and expanding our collaboration was a natural, logical step.
Meanwhile, Mendes adds, Emporio Armani has been such a natural fit to my style and I couldn’t be more grateful for the opportunity to continue collaborating with Giorgio Armani and his entire team. Over the last year, my relationship with the brand has grown even more, and I’m proud to be the face of the entire collection of Emporio Armani watches.