Reiss Goes Western with Americana Collection

AFFILIATE DISCLOSURE

The Fashionisto

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Published April 2, 2020

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Updated February 13, 2023

Men’s western style is front and center for Reiss’ latest fashion endeavor. The British label unveils its Americana collection for spring-summer 2020. Model Patrick Nodanche steps into the studio to showcase Reiss’ offering, which takes inspiration from the cinematic world of westerns.

The lineup channels elements of the seventies to propose a rock-vibe wardrobe of irresistible pieces. Everything from the western shirt and suede jacket to denim jeans is present. Instead of opting for western trademarks such as the cowboy hat, Reiss delivers with details. Hero items include a snakeskin print shirt and embroidered top in copper and black.

Related: Adrien Sahores Reunites with Reiss for Spring ’20 Campaign

Reiss Spring 2020 Americana Collection

Patrick Nodanche sports a black Caprice embroidered western shirt from Reiss' Americana collection.Pin
Patrick Nodanche sports a black Caprice embroidered western shirt from Reiss’ Americana collection.
Embracing western style, Patrick Nodanche models a brown suede Hurst jacket from Reiss. He also rocks the brand's Adder snake print shirt with its Etna jeans and Rio sunglasses.Pin
Embracing western style, Patrick Nodanche models a brown suede Hurst jacket from Reiss. He also rocks the brand’s Adder snake print shirt with its Etna jeans and Rio sunglasses.
Front and center, Patrick Nodanche wears Reiss' Mayvis western shirt in black with Etna jeans and Tenor boots.Pin
Front and center, Patrick Nodanche wears Reiss’ Mayvis western-inspired shirt in black with Etna jeans and Tenor boots.
Model Patrick Nodanche rocks Reiss' four-pocket Chester denim jacket in indigo.Pin
Model Patrick Nodanche rocks Reiss’ four-pocket Chester denim jacket in indigo.
Making a case for modern western style, Patrick Nodanche wears Reiss' Shire shirt with Jet jeans and Tenor boots.Pin
Making a case for modern western style, Patrick Nodanche wears Reiss’ Shire shirt with Jet jeans and Tenor boots.

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