Milan-born rapper Fedez officially kicks off Sisleystories with Sisley’s spring-summer 2015 advertising campaign. The initiative features celebrities whose talent for irony captures the brand’s attitude. Starring in the Italian label’s new advertisement, Fedez is joined by his girlfriend Giulia Valentina. Photographed by Wayne Maser with styling by Sciascia Gambaccini, the couple deliver a cheeky outing that highlights Sisley’s signature items, while also bringing a edge, courtesy of Fedez’s many tattoos and piercings.