Smiling Rocks introduces the Zulu men’s collection with a new 2024 campaign. The advertisement features lab-grown diamonds that combine luxury and everyday functionality. As men’s jewelry demand increases, Smiling Rocks delivers a selection that blends opulent appeal with practical elegance, perfect for the style-conscious male consumer.
Smiling Rocks Zulu Men’s Campaign
The Zulu collection reflects changing men’s jewelry trends. “The campaign this year is focusing on speaking out about style, personal taste and immerse in the beauty of jewelry,” states Zulu Ghevriya, Smiling Rocks CEO & Co-founder.
“Jewelry has always carried a person’s personality and energy. With the ever-growing demand of lab grown diamond jewelry, we are excited to extend the designs of Smiling Rocks and connect with today’s customer.”
With the Zulu collection, Smiling Rocks establishes itself in the sustainable luxury market. It symbolizes a union of innovative diamond production and respected jewelry craftsmanship traditions.
