Canada Goose introduces the first seasonal capsule collection under Haider Ackermann’s creative direction, reimagining its Snow Goose heritage line. The fall-winter 2024 campaign, captured by Willy Vanderperre, stars Ethan Hawke alongside a cast of dynamic models. Ackermann brings his signature artistic vision, blending archival inspirations with a fresh perspective.
Snow Goose Fall/Winter 2024 Campaign
Approaching this season, Ackermann explains, “Being surrounded by nature allows one to be connected with oneself—it reflects, it inspires, it provokes. It is in this rhythm and energy that we designed this capsule.”
This philosophy is clear in the collection’s bold silhouettes, modern technical elements, and a striking palette that alternates between sharp monochromatic tones and rugged earth-inspired hues.
Ethan Hawke’s presence adds depth to the campaign, his snow-white parka set against glacial landscapes and volcanic terrains. Reflecting on his connection to nature, Hawke shares, “Anything you can do that gets you out of things that are man-made, that is when life gets very simple and very easy.”
This sentiment mirrors the collection’s ethos—offering an escape into simplicity, purpose, and connection through thoughtful design.
Ackermann revisits the Canada Goose archives while steering the brand toward modernity. The capsule balances functionality with artistic flair, showcasing how nature’s rhythm and tranquility inform both form and substance. From technical outerwear to tactile layers, the collection bridges the gap between urban living and the untamed outdoors.