“For a year or two I had felt an increasingly strong urge to move into fashion design. I felt that I had something to say about modern menswear and that it was time to move on from the flippant to something more serious. I was tired of seeing gimmicky menswear that was badly made and did not fit correctly. I set out to produce clothes that are a synthesis of minimalism and the avant-garde made to the highest possible standards.” -Tim Soar of SOAR
