Soft Goat Brings Luxury to the City for Fall 2024 Campaign

The Fashionisto

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Published August 23, 2024

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Updated August 25, 2024

Soft Goat unveils its fall-winter 2024 campaign starring model Khadim Sock.Pin
Soft Goat unveils its fall-winter 2024 campaign starring model Khadim Sock. Photo: Jack Grainge / Soft Goat

Soft Goat kicks off the fall-winter 2024 season with its new collection, unveiled in a sleek campaign that elevates effortless urban style. This season, model Khadim Sock makes a lasting impression, navigating the New York City streets under photographer Jack Grainge’s watchful lens.

Soft Goat Fall/Winter 2024 Campaign

Khadim Sock takes to the streets of New York City for Soft Goat’s fall-winter 2024 campaign.Pin
Khadim Sock takes to the streets of New York City for Soft Goat’s fall-winter 2024 campaign. Photo: Jack Grainge / Soft Goat

Grainge infuses the ad with a cinematic flair, blending the urban pulse of Manhattan with Soft Goat’s chic aesthetic.

A brushed cashmere sweater takes the spotlight in Soft Goat’s fall-winter 2024 campaign.Pin
A brushed cashmere sweater takes the spotlight in Soft Goat’s fall-winter 2024 campaign. Photo: Jack Grainge / Soft Goat

Soft Goat’s latest offerings exude ease and sophistication, embracing luxury with an effortless charm. The brand’s cashmere takes center stage with elegant knitwear—V-necks, O-necks, turtlenecks, and cable knits.

The denim jacket is reinterpreted in wool and cashmere for Soft Goat’s fall-winter 2024 collection.Pin
The denim jacket is reinterpreted in wool and cashmere for Soft Goat’s fall-winter 2024 collection. Photo: Jack Grainge / Soft Goat

Soft Goat extends its luxurious softness to straight-fit cashmere pants and refined interpretations of classics such as denim jackets and wool-cashmere coats.

Model Khadim Sock fronts Soft Goat’s fall-winter 2024 campaign.Pin
Model Khadim Sock fronts Soft Goat’s fall-winter 2024 campaign. Photo: Jack Grainge / Soft Goat

Soft Goat’s fall-winter 2024 collection seamlessly marries modern style with timeless luxury, redefining the city streets as a catwalk of understated sophistication.


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