SOPOPULAR Spring 2010

The Fashionisto

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Published July 8, 2009

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Fresh off their win for Premium’s Young Designers Award in menswear, German label SOPOPULAR previews their spring 2010 collection. Comprised of twenty-six pieces, the collection is a continuation of their “Made in Germany” mantra. Similar to their fall 2009 range, there is a militaristic element to the collection. However, it is softened by lively sprays of color and a pairing of suspenders and shorts that exude a young boyish charm. The pairing perfectly represent the collection that is playful, while still maintaining a firm hold on construction and quality.

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    16 thoughts on “SOPOPULAR Spring 2010”

    7. huh. those clothes look pretty uncomfortable, or at least cole does with those poses/faces. the photography’s kinda annoying too…

    8. huh. those clothes look pretty uncomfortable, or at least cole does with those poses/faces. the photography’s kinda annoying too…

    9. The photoshopping makes it look tacky but I think the clothes are great! I think the editor should have left the photography alone. The model could have been better, looks constipated :O

    10. The photoshopping makes it look tacky but I think the clothes are great! I think the editor should have left the photography alone. The model could have been better, looks constipated :O

    13. i like the editing, better than anything generic and plain… it goes with the clothes very well in a juxtoposition kinda way, it destracts from the model. the clothes are fantastic!

    14. i like the editing, better than anything generic and plain… it goes with the clothes very well in a juxtoposition kinda way, it destracts from the model. the clothes are fantastic!

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