SR_A Engineered by Zara and Samuel Ross Atelier marks an ambitious leap for the fashion brand. Samuel Ross injects Zara with the dynamic DNA of his multidisciplinary studio, uniting art, industrial design, and garment craftsmanship.
This marks the beginning of an evolving design conversation, with new collections debuting twice a year. The concept unfolds in a campaign shot by Gabriel Moses. Soccer player Jules Koundé takes center stage, embodying the dynamic spirit of the collaboration.
Models Luka Sabbat, Ottawa Kwami, and William Goodge share the spotlight for the collection’s lookbook.
SR_A Engineered by Zara and Samuel Ross Atelier
The SR_A Engineered by Zara and Samuel Ross Atelier capsule thrives on contrasts—oversized bomber jackets juxtapose tailored joggers, while hooded parkas offer depth through their earthy tones.
Vibrant yellow brightens the neutral-heavy palette, balanced by clean lines and rich textures. Pieces like cargo trousers and knitwear double as armor against the overstimulated urban backdrop.
With silhouettes inspired by antiquity and rendered for tomorrow, the collection celebrates individuality through thoughtful design. Ross frames his garments as a bridge between culture and functionality, evoking calm in a chaotic world.
The collaboration culminates in “special artist’s editions,” a term as refined as the collection itself. Blending raw innovation with wearable artistry, SR_A Engineered by Zara arrives February 6, 2025.
