Stone Island rolls out its fall-winter 2024 campaign, expanding its “Community as a Form of Research” project. This season’s lineup starts with Liam Gallagher, Russell Tovey, and Sage Elsesser. With David Sims behind the lens, the campaign reveals the essence of the Stone Island community, rooted in individuality and rugged style.
Stone Island Fall/Winter 2024 Campaign
Fresh off an Oasis reunion tour announcement, Liam Gallagher enters the spotlight. Wearing a cotton canvas jacket coated with thick matte PVC from Stone Island’s AW’ 983-’984 collection, he brings an effortless cool.
Next, Russell Tovey channels a rugged vibe, wrapped in one of Stone Island’s Ghost Piece jackets. The suede sheepskin design merges the actor’s understated style with the brand’s devotion to innovation and is inspired by camouflage and monochromatic aesthetics.
Finally, Sage Elsesser, who recently fronted H&M’s fall campaign, makes his mark. Sporting a hooded jacket crafted from polyester mesh and a semi-gloss transparent polyurethane film, he embodies Stone Island’s dedication to blending functionality with fashion.
Gallagher, Tovey, and Elsesser each bring their narrative. Yet, together, they amplify what Stone Island stands for—a community that transcends the ordinary, where fashion meets function in a way that’s unmistakably theirs.