Stone Island’s spring-summer 2025 campaign unveils a compelling fusion of style, innovation, and cultural depth. This season, the brand explores the edges of subcultures, capturing a lineup of luminaries like Spike Lee, Giggs, Hidetoshi Nakata, and Jalen Green.
Stone Island Spring 2025 Campaign
Through the lens of David Sims and the styling of Max Pearmain, the images become a dialogue on identity and expression. Creative direction by Ferdinando Verderi and probing questions curated by Hans Ulrich Obrist inject an intellectual undertone into the campaign.
The featured pieces nod to Stone Island’s boundary-pushing ethos. Metal Cover jackets, constructed from translucent monofilament nylon coated in polyurethane, balance durability with a futuristic sheen. UV-reactive garments transform under sunlight, blending functionality with spectacle.
Meanwhile, the reinterpretation of Raso Gommato—rendered in three-layered compositions—reaffirms the brand’s commitment to technical mastery.
