Tommy Hilfiger debuts a new spring 2024 campaign in collaboration with South Korean boy band Stray Kids. Set against the backdrop of a luxurious Seoul hotel, the members of Stray Kids embody the brand’s classic American spirit reimagined for today.
Stray Kids for Tommy Hilfiger Spring 2024 Advertisement
“We’ve been fans of Tommy Hilfiger since we were kids, and we’re thrilled to continue this partnership,” Stray Kids says. Their passion for the brand is evident as they bring their style to the iconic Tommy aesthetic.
Stray Kids’ unique personalities are showcased in each shot, alongside Tommy Hilfiger’s signature red, white, and blue colors that decorate the collection. Polo shirts and knitwear capture the easygoing energy of spring, while the preppy designs reflect the label’s rich history.
“We approached this shoot just like band life, with everyone bringing their unique personality and then merging it with Tommy’s Classic American Cool style,” expresses Stray Kids. “How cool is it that we get to work hard together while having so much fun—we cannot wait for our fans to discover this authentic portrayal of our life behind the scenes!”
Tommy Hilfiger’s vision for the campaign celebrates the strong connection between pop culture and fashion. “Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style,” shares Hilfiger.
“I can recognize their fierce determined spirit and it inspires me to deliver iconic looks for the next generation.”
