Tommy Hilfiger reunites with Stray Kids for its spring 2025 campaign, marking their third collaboration with the brand. The K-pop group brings a modern attitude to classic prep, showcasing personal style with a collective presence.
A striking series of portraits captures the energy of Stray Kids, each Tommy Hilfiger look grounded in the signature ease of American sportswear.
Stray Kids for Tommy Hilfiger Spring 2025 Campaign
This season, Tommy Hilfiger’s collection nods to nautical influences—Breton stripes appear on knit sweaters, varsity bombers carry bold collegiate embroidery, and lightweight linen blazers add a crisp, maritime edge.
Soft pastels blend with navy and cream, reflecting the fresh hues of a coastal escape. Layered polos, relaxed denim, and cable-knit textures reinforce Tommy Hilfiger’s preppy spirit while keeping it distinctly youthful.
Tommy Hilfiger’s spring 2025 campaign arrives as Stray Kids continue their “dominATE” world tour, following the success of their albums “ATE” and “HOP.” As their global reach expands, so does their impact in fashion.
Having fronted Tommy Hilfiger’s fall 2023, spring 2024, and fall 2024 campaigns, they return once more, infusing the brand’s evolving vision of New American Prep with their signature intensity.
