Superdry celebrates its iconic style with its spring-summer 2020 campaign. The brand enlists Boo George to photograph its advertisement. Meanwhile, Louis Baines lands in the spotlight. The top model sits for black and white studio portraits. Playing Superdry’s leading man, Louis couples up with Luma Grothe for the season. Front and center, Louis dons casual looks styled by Raphael Hirsch. He sports vital pieces such as Superdry’s graphic t-shirts, sporty jackets, and denim jeans.
Related: Louis Goes Casual for Marc O’Polo Spring ’20 Denim Campaign
Superdry Spring/Summer 2020 Campaign
