Be Iconic: Louis Stars in Superdry Spring ’20 Campaign

The Fashionisto

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Published May 10, 2020

Louis Baines fronts Superdry's spring-summer 2020 campaign.Pin
Louis Baines fronts Superdry’s spring-summer 2020 campaign.

Superdry celebrates its iconic style with its spring-summer 2020 campaign. The brand enlists Boo George to photograph its advertisement. Meanwhile, Louis Baines lands in the spotlight. The top model sits for black and white studio portraits. Playing Superdry’s leading man, Louis couples up with Luma Grothe for the season. Front and center, Louis dons casual looks styled by Raphael Hirsch. He sports vital pieces such as Superdry’s graphic t-shirts, sporty jackets, and denim jeans.

Related: Louis Goes Casual for Marc O’Polo Spring ’20 Denim Campaign

Superdry Spring/Summer 2020 Campaign

Superdry enlists Louis Baines as the star of its spring-summer 2020 campaign.Pin
Superdry enlists Louis Baines as the star of its spring-summer 2020 campaign.
Models Louis Baines and Luma Grothe front Superdry's spring-summer 2020 campaign.Pin
Models Louis Baines and Luma Grothe front Superdry’s spring-summer 2020 campaign.
Boo George photographs Louis Baines for Superdry's spring-summer 2020 campaign.Pin
Boo George photographs Louis Baines for Superdry’s spring-summer 2020 campaign.
  • Superdry Spring Summer 2020 Campaign 003Pin
  • Superdry Spring Summer 2020 Campaign 004Pin
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