Lacoste unveils its latest underwear campaign, introducing Taylor Zakhar Perez as its new brand ambassador. Shot in Paris by Quentin de Briey, the advertisement captures a fresh perspective on modern classics.
Perez steps into the role previously held by KJ Apa, solidifying his status as a rising star. “It’s an honor to join Lacoste as an ambassador,” Perez shares. “I’ve always admired the history, legacy, and creativity of the brand, and it’s with great pride that I now carry the values of the crocodile.”
Taylor Zakhar Perez for Lacoste Underwear
Styled by Jason Bolden, the “Red, White & Royal Blue” actor exudes confidence in Lacoste’s signature trunks, featuring the brand’s iconic logo waistband. The clean, minimalist palette of black and white illustrates the timeless appeal of Lacoste’s design, paired with Perez’s effortless charm.
The intimate setting of the campaign—ranging from a softly lit room to a Parisian balcony—adds a sense of authenticity and sophistication. Perez bridges heritage with a modern flair, setting the tone for Lacoste’s next chapter.