Artesanía by Tejesta Reclaims the West Through a New Lens

The Fashionisto

/

Published March 24, 2025

Abel Sanchez wears eyewear from the Tejesta Artesanía collection.Pin
Abel Sanchez wears eyewear from the Tejesta Artesanía collection. Photo: Tejesta

Tejesta’s Artesanía collection draws its name from craftsmanship, but its vision runs deeper—into the spirit of the Mexican vaquero and the landscapes that shaped him. Before the American cowboy became a cultural symbol, the vaquero defined the codes of independence, skill, and frontier life.

Tejesta channels that history through its Miami-based lens, where desert grit meets the architectural polish of Art Deco geometry. The result is a collection that feels both grounded in place and unbound by time.

Tejesta Artesanía Collection

Tejesta Artesania Collection 003Pin

Now in its fifth collection, Tejesta expands its material vocabulary with the introduction of titanium—marking a significant evolution from its acetate roots. These new compositions unlock new visual textures, new weight, and new structure.

Tejesta Artesania Collection 006Pin

Each frame carries a name with purpose—Seminole, Osceola, Chacon, O’Keeffe—invoking histories of resistance, creativity, and transformation. They’re reverence, built into every hinge and angle.

Tejesta Artesania Collection 013Pin

Color takes its cue from the desert at its most cinematic: rose-gold mornings, burnt ochre noons, and deep indigo twilights.

Tejesta Artesania Collection 014Pin

The palette captures the elusive hours when the sky softens and everything feels suspended—tones that mirror both the quiet heat of the terrain and the enduring legacy of those who moved through it. It’s the kind of vision that doesn’t fade—it settles in.

Tejesta Artesania Collection 007Pin

With Artesanía, Tejesta continues to refine its identity—not by chasing trends, but by tracing roots. This is eyewear as declaration.

Explore More Campaigns

Leave a Comment