Ahead of Pitti Uomo and following his denim-clad summer party of a music video for Marco Mengoni, we catch up with director Luca Finotti as he offers us a colorful, visual experience with a new campaign. Celebrating Pitti Uomo, Finotti directs a campaign video featuring model André Bona. Captured in upbeat colors and tailored suiting, André is all smiles as he splashed and covered in paint. That’s Pitticolor!