The “That’s so Armani” campaign reignites Giorgio Armani’s signature codes with a fearless new attitude. Actor Archie Renaux joins forces with producer Kaytranada, each amplifying the brand’s iconic tailoring through their own personal lens. Their poise evokes Armani’s unmistakable spirit, but now channeled with even more clarity.
That’s so Armani Campaign
A rich brown jacket, paired with a matching knit, sets a warm, unstructured mood that attests to the brand’s softer, yet always refined approach. Meanwhile, a sharp black coat with its prominent double rows of buttons mirrors the suit as both a timeless foundation and a rule-breaker—an emblem of understated rebellion.
From the soft touch of cashmere and vicuña to the sleek finish of wool, every stitch feels distinctly Armani while remaining open to interpretation. This synergy, rooted in tradition yet looking ahead, emphasizes how “That’s so Armani” stands for an ever-evolving statement of self-expression.
