The world of fashion and fine whisky collide as British model Max Rogers stars in The Macallan’s new advertising spot. Promoting the whisky brand’s newest Double Cask variety, the campaign connects Max with Scottish photographer Rankin. Bringing his fashionable eye to a film for The Macallan, Rankin explains, “The Macallan are one of the most forward-thinking and imaginative drinks brands out there. They’re never afraid to stand tall and be brave.”
The photographer continues, “It’s been fantastic collaborating with them again. They backed me all the way, impressively aware that their proud heritage is not something to be left to gather dust. It forms their future and they are striding boldly into that future.”
Talking about the brand’s aim with the new campaign, The Macallan creative director, Ken Grier adds, “It has a contemporaneity, pace and striking visual appeal that sets it apart in the highly competitive world of international luxury spirits. I have always loved working with Rankin, ever since our first Masters of Photography project almost a decade ago. Like great Scotch whisky, he just keeps getting better and better as he matures.”
