Unconventional Approach–Creating a distressed and moody atmosphere for spring 2012 season, The Unconventional weaves together a quiet poetry of modern day-wear. With an unkempt and disheveled silhouette, an organic romance is conveyed through the use of soft and textured fabrications, carelessly draped over the body. The intimate collection of mandarin collared shirts, loose and lightweight knits and baggy trousers offered in a somber color palette optimizes the unconventional approach to design from the UK-label.