Theo James Takes the Stage for Church’s Spring 2025 Ad

The Fashionisto

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Published April 24, 2025

Theo James wears Church's Milton suede loafer for the brand's spring-summer 2025 campaign.Pin
Theo James wears Church’s Milton suede loafer for the brand’s spring-summer 2025 campaign. Photo: Phil Poynter / Church’s

Church’s enlists British actor Theo James as the face of its spring-summer 2025 campaign, titled “Stage Craft.” Captured in black-and-white images by photographer Phil Poynter and creatively directed by David James, the series plays with dualities—public and private, poised and relaxed—capturing James as a man inhabiting roles while remaining grounded in tradition.

Theo James for Church’s Spring/Summer 2025

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In each frame, James personifies the Church’s gentleman, borrowing the mood of British theatre’s golden age while seated among props, backdrops, and off-duty moments that evoke rehearsals between acts.

Theo James Churchs Spring Summer 2025 Campaign 004Pin

This season, Theo James slips into Church’s must-have footwear. From the high-frequency broguing on the Chetwynd Contour to the archival Milton and featherweight Maesteg loafer, each design is steeped in heritage but recut for the present.

The standout Portsmouth, a penny loafer with a rubber sole, plays the rebel—part gentleman, part modernist.

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Church’s spring-summer 2025 campaign marks another style-forward moment for James, who recently spoke with Mr Porter about his evolving relationship with fashion and the intensity of his latest role in “The Monkey.”

Whether on-screen or mid-campaign, he wears every look with the conviction of a seasoned lead—his presence, like the shoes, designed for both the spotlight and the in-between.

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