Paul Boche Dons Minimal Style for Theory Spring ’19 Campaign

The Fashionisto

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Published February 5, 2019

Paul Boche fronts Theory's spring-summer 2019 men's campaign.Pin
Paul Boche fronts Theory’s spring-summer 2019 men’s campaign.

Theory finds a familiar face in Paul Boche for spring-summer 2019. The fashion brand enlists the leading German model to appear in its new campaign photographed by Thomas Lohr. Paul takes to the studio for the clean photos, connecting with stylist Julie Ragolia. An elegant vision, Paul dons Theory’s slim-fit suits. Capturing the spirit of the label’s modern man, Paul is chic in Theory’s minimal basics as well.

Related: Rogier Bosschaart & Hamid Onifade Front Theory Fall ’18 Campaign

Theory Spring/Summer 2019 Men’s Campaign

Donning a chic suit, Paul Boche stars in Theory's spring-summer 2019 campaign.Pin
Donning a chic suit, Paul Boche stars in Theory’s spring-summer 2019 campaign.
German model Paul Boche fronts Theory's spring-summer 2019 campaign.Pin
German model Paul Boche fronts Theory’s spring-summer 2019 campaign.
Theory taps Paul Boche as the face of its spring-summer 2019 campaign.Pin
Theory taps Paul Boche as the face of its spring-summer 2019 campaign.
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