Piero Dons Essentials for Theory Campaign

The Fashionisto

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Published May 15, 2020

Piero Mendez connects with Theory for its latest advertising campaign.Pin
Piero Mendez connects with Theory for its latest advertising campaign.

Theory delivers a minimal outing for spring-summer 2020, which focuses on its core wardrobe essentials. The fashion brand’s proposal is straightforward, with a campaign lensed by photographer Hanna Tveite. Model Piero Mendez embodies the Theory man as he dons quintessential styles that resonate with a chic timelessness. Ludivine Poiblanc outfits Piero for the advertisement. He dons Theory’s knitwear, suiting, and more.

Related: Theory Revisits the Modern Wardrobe with Pre-Spring ’20 Collection

Theory Spring/Summer 2020 Essentials Campaign

Donning a navy suit, Piero Mendez fronts Theory's new campaign.Pin
Donning a navy suit, Piero Mendez fronts Theory’s new campaign.
Front and center, Piero Mendez appears in Theory's advertising campaign.Pin
Front and center, Piero Mendez appears in Theory’s advertising campaign.
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