Theory Spring 2020 Campaign

Piero Mendez connects with Theory for its latest advertising campaign.

Theory delivers a minimal outing for spring-summer 2020, which focuses on its core wardrobe essentials. The fashion brand’s proposal is straightforward, with a campaign lensed by photographer Hanna Tveite. Model Piero Mendez embodies the Theory man as he dons quintessential styles that resonate with a chic timelessness. Ludivine Poiblanc outfits Piero for the advertisement. He dons Theory’s knitwear, suiting, and more.

Theory Spring/Summer 2020 Essentials Campaign

Donning a navy suit, Piero Mendez fronts Theory's new campaign. — Donning a navy suit, Piero Mendez fronts Theory’s new campaign.

Front and center, Piero Mendez appears in Theory's advertising campaign. — Front and center, Piero Mendez appears in Theory’s advertising campaign.

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