Xiao Zhan Leads Tod’s Sunlit Spring 2025 Campaign

The Fashionisto

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Published February 16, 2025

Tod’s brand ambassador Xiao Zhan fronts the spring-summer 2025 campaign.Pin
Tod’s brand ambassador Xiao Zhan fronts the spring-summer 2025 campaign. Photo: Zoë Ghertner / Tod’s

Tod’s spring-summer 2025 campaign unfolds across two breathtaking Sicilian landscapes—the opulent Villa Tasca in Palermo and the historic Tonnara di Scopello. These storied settings, steeped in Mediterranean charm, frame a collection that points to timeless elegance and effortless luxury.

Tod’s Spring/Summer 2025 Campaign

Xiao Zhan leads the Tod’s spring-summer 2025 campaign.Pin
Xiao Zhan leads the Tod’s spring-summer 2025 campaign. Photo: Zoë Ghertner / Tod’s

Fronting the campaign is Tod’s global ambassador Xiao Zhan, accompanied by models Hugo Sauzay, Hedi Ben Tekaya, and Mica Argañaraz. Styled by Brian Molloy, they embody a refined yet relaxed aesthetic, captured through the lens of Zoë Ghertner.

Hedi Ben Tekaya stars in Tod’s spring-summer 2025 campaign.Pin
Hedi Ben Tekaya stars in Tod’s spring-summer 2025 campaign. Photo: Zoë Ghertner / Tod’s

Tod’s craftsmanship stands out against Sicily’s golden light, with the Mediterranean unfolding into an endless expanse of blue. The Gommino loafers, a house icon, take center stage alongside the season’s soft, luxurious Pashmy.

Tod’s takes to Sicily for its spring-summer 2025 campaign.Pin
Tod’s takes to Sicily for its spring-summer 2025 campaign. Photo: Zoë Ghertner / Tod’s

A palette of earthy neutrals and deep navy anchors the season with tailored outerwear, relaxed suiting, and breezy knitwear. Blending heritage with modernity, Tod’s reinforces its dedication to artisanal quality and effortless Italian style—a vision that extends beyond fashion to an entire way of life.

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