Following the official announcement of Tom Brady as a TAG Heuer brand ambassador, we get a more complete look at the football player’s new campaign. Photographed by Guzman, Brady fronts advertisements for TAG Heuer’s latest timepiece, the Carrera Calibre Heuer 01. The campaign images are accompanied by the hashtag #DontCrackUnderPressure. Further elaborating on the hashtag, Brady shares, “There’s lots of different pressures that you face in your life, there’s lots of different pressures I face in my sport. You embrace them, and I think the challenging things that you’re faced with, whether that’s a challenging situation in a game or a challenging situation in your life, you do the very best you can do.”
