Tom Daley for Adidas NEO-British Olympic diver Tom Daley follows in the footsteps of Justin Bieber as a brand ambassador for Adidas NEO. Daley has been tapped for the British market, collaborating with the label on a casual collection for youth and starring in the fall campaign. Posing for playful near candid images, Daley is photographed around famous London sites including Southbank, Westminster Bridge and Shoreditch.