Tommy Hilfiger continues its nostalgic trip down memory lane with a sophomore outing for its 90s inspired Tommy Jeans collection. Models Lucky Blue Smith and Hailey Baldwin reunite with the brand for its fall-winter 2016 campaign. The duo also appears in the latest Hilfiger Denim advertisements.
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Driving home a new obsession with millennials, Lucky is front and center in Tommy Jeans’ basics, which are dressed with the label’s iconic red, white and blue flag. Available online at Tommy.com and in select Tommy Hilfiger stores, the collection boasts denim jackets, graphic t-shirts, puffer jackets, and more.
Lucky Blue Smith for Tommy Jeans Fall/Winter 2016 Campaign
Discussing the relaunch and continuation of Tommy Jeans, designer Tommy Hilfiger shares, “It’s always inspiring to look back on our heritage and the most iconic styles from our archives. Our Tommy Jeans collection is all about nostalgia and iconic staples, with updated silhouettes and a new edge.”
Hilfiger adds, “Reminiscing on this era reminds me of some incredible memories–from our first collaborations with musicians and celebrities to our continued passion for pop culture.”
Shop Tommy Jeans Fall/Winter 2016 Collection
