Tommy Hilfiger Unites Thai T-Wave Stars with Preppy Classics

The Fashionisto

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Published December 24, 2024

Tommy Hilfiger embraces the Thai T-Wave with its pre-spring 2025 campaign.Pin
Tommy Hilfiger embraces the Thai T-Wave with its pre-spring 2025 campaign. Photo: Wasu Sukatocharoenkul / Tommy Hilfiger

Tommy Hilfiger introduces its latest brand ambassadors—Thai T-Wave stars Fourth, Gemini, Phuwin, and Pond. This collaboration bridges the bold energy of Thailand’s rising talents with the brand’s iconic American style.

Captured by Wasu Sukatocharoenkul, the campaign features the quartet styled in pieces from Tommy Hilfiger’s pre-spring 2025 collection. As the fashion brand embraces Thai artistry, this campaign highlights a global vision rooted in timeless style.

Tommy Hilfiger Pre-Spring 2025 Campaign

Fourth stars in the Tommy Hilfiger pre-spring 2025 campaign.Pin
Fourth stars in the Tommy Hilfiger pre-spring 2025 campaign. Photo: Wasu Sukatocharoenkul / Tommy Hilfiger

Fourth embraces Americana style in a varsity jacket paired with ivory pants and leather boots. “Joining the Tommy family feels like the next step in a beautiful journey,” he shares. “It’s an incredible opportunity to grow and evolve with a brand that has such a rich legacy of working blending pop culture and fashion.”

Gemini fronts the Tommy Hilfiger pre-spring 2025 campaign.Pin
Gemini fronts the Tommy Hilfiger pre-spring 2025 campaign. Photo: Wasu Sukatocharoenkul / Tommy Hilfiger

Gemini sports a striped sweater layered over a collared shirt, offering a fresh take on collegiate charm. “Becoming part of Tommy’s global movement is more than a milestone—it’s a dream come true,” the singer expresses. “I’ve always loved how Tommy Hilfiger gives classics a fresh twist, so working with this iconic brand feels surreal.”

Phuwin appears in the Tommy Hilfiger pre-spring 2025 campaign.Pin
Phuwin appears in the Tommy Hilfiger pre-spring 2025 campaign. Photo: Wasu Sukatocharoenkul / Tommy Hilfiger

Phuwin’s cable-knit sweater and brown corduroy ensemble channel a modern rustic vibe. “What makes this so special is sharing the moment with my T-Wave brothers,” conveys Phuwin. “We’re all in this together, and to be part of the Tommy family alongside them makes it even more meaningful.”

Pond takes the spotlight for the Tommy Hilfiger pre-spring 2025 campaign. Pin
Pond takes the spotlight for the Tommy Hilfiger pre-spring 2025 campaign. Photo: Wasu Sukatocharoenkul / Tommy Hilfiger

Pond’s look combines blue outerwear with crisp white sneakers, a nod to Tommy’s preppy roots. “To be part of the Tommy Hilfiger story, a brand with such global influence, is truly an honor,” notes Pond. “This partnership is more than just about style, it’s about taking our culture to the world.”

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