![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 014 Tommy Hilfiger unveils its new collaboration with its Tommy x Mercedes AMG F1 x Awake NY collection.](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-014.jpg)
The intersection of high-octane motorsport and contemporary streetwear is seamlessly brought to life in the Tommy x Mercedes-AMG F1 x Awake NY collection, a unique partnership between Tommy Hilfiger, Mercedes-AMG Petronas Formula One Team, and streetwear label Awake NY. As anticipation builds for the Miami Grand Prix, this vibrant collaboration takes center stage in a dynamic new campaign.
Tommy x Mercedes-AMG F1 x Awake NY Campaign
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 001 Awake NY founder Angelo Baque is all smiles for the Tommy x Mercedes AMG F1 x Awake NY campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-001.jpg)
Awake NY founder Angelo Baque channels his affinity for streetwear to meld with Tommy Hilfiger’s iconic preppy aesthetic, resulting in a bold array of motorsport-inspired attire. Baque reflects on the collaboration’s origins, recounting how a visit to the Tommy archive ignited nostalgic memories of his youth and influenced his approach to the collection. His ultimate goal is to genuinely blend streetwear and Americana in a way that celebrates representation and transcends boundaries.
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 005 Lewis Hamilton stars in the Tommy x Mercedes AMG F1 x Awake NY campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-005.jpg)
The campaign stars Formula One legend Lewis Hamilton, George Russell, and Mick Schumacher, who don the red, blue, and white ensembles evocative of Tommy Hilfiger and race driving’s thrilling atmosphere. This collaboration is especially significant for Baque. “Never in a million years did I think this Ecuadorian kid from Queens, NY, would be designing pieces proudly worn by Lewis Hamilton, George Russell, and Mercedes-AMG F1,” exclaims the designer.
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 003 George Russell fronts the Tommy x Mercedes AMG F1 x Awake NY campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-003.jpg)
Tommy Hilfiger echoes Baque’s enthusiasm, emphasizing the brand’s long-standing connection to the sport and its penchant for breaking norms. “With this collaboration, we wanted to continue to innovate with both design and an inclusive spirit to create a bold new perspective for the next generation of race-goers,” explains Hilfiger.
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 017 Mick Schumacher appears in the Tommy x Mercedes AMG F1 x Awake NY campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-017.jpg)
The Tommy x Mercedes-AMG F1 x Awake NY collection showcases an array of athletic garments, including a classic baseball jersey, polos, rugby shirts, and t-shirts. It’s a testament to the power of collaboration and the limitless possibilities that arise when diverse creative visions unite in pursuit of a shared goal.
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 004 Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 004](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-004.jpg)
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![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 002 Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 002](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-002.jpg)
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 009 Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 009](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-009.jpg)
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 008 Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 008](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-008.jpg)
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 010 Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 010](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-010.jpg)
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 006 Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 006](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-006.jpg)
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 016 Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 016](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-016.jpg)
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 007 Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 007](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-007.jpg)
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 015 Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 015](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-015.jpg)
![Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 012 Tommy x Mercedes AMG F1 x Awake NY Campaign 2023 012](https://www.thefashionisto.com/wp-content/uploads/2023/05/Tommy-x-Mercedes-AMG-F1-x-Awake-NY-Campaign-2023-012.jpg)