The spring air carries the buzz of Tommy Hilfiger’s latest campaign, centered squarely on Kendall Jenner and her circle of friends—Ebony Riley, Fai Khadra, DJ Travis Bennett, Devon Lee Carlson, and Hannah Logan.
Brimming with vivacity, they anchor the advertisement with their authentic camaraderie, exuding the youthful spirit and fresh-faced optimism synonymous with the season.
Tommy Hilfiger Spring 2024 Campaign
Captured amidst verdant backdrops, the campaign celebrates the iconic red, white, and blue palette that Tommy Hilfiger is renowned for. The series of visuals crafts a playful and poised narrative, interweaving friendship and fashion with an effortless grace that’s indicative of the collection’s core inspiration.
Tommy Hilfiger’s advertisement highlights the timeless allure of American style through the lens of Kendall and her close-knit entourage. The campaign showcases an array of looks that are quintessentially Tommy Hilfiger—sporty yet sophisticated, relaxed yet put-together.
We see the seamless blend of textures and patterns, from the crispness of oxford shirts to the iconic, weather-ready trench. Polos and chinos reflect a preppy aesthetic, while stripes lend a nautical touch.
Together, the setting and attire celebrate Tommy Hilfiger’s ethos of Classic American Cool, capturing the essence of a sunny escape with friends, each looking seamlessly into the moments of shared laughter and casual elegance.
With Kendall Jenner and friends as the faces of the campaign, Tommy Hilfiger maintains its connection to the pulse of contemporary culture, offering a collection that resonates with the vibrant spirit of spring. Every detail, from the sunlit lawns to the sleek vintage car, is curated to convey a story of a springtime adventure wrapped in style.
