Tommy Hilfiger embarks on a vibrant journey to Charleston, South Carolina, for its summer 2024 campaign. The iconic fashion brand highlights its summer essentials, setting the scene with the backdrop of the picturesque Southern state.
Tommy Hilfiger Summer 2024 Campaign
For this season, Tommy Hilfiger has enlisted the captivating presence of Michael Rainey Jr., Noah Beck, Madelyn Cline, and Madison Bailey as the faces of the advertisement. Hilfiger explains, “Their collective talent and influence is magnetic, and each embodies the spirit that defines our collection—timeless and effortless style.”
Photographed by Terence Connors, the ad captures Rainey and Beck in quintessential Tommy Hilfiger pieces. The collection reflects a timeless appeal, from classic Oxford shirts to stylish shorts.
Lightweight outerwear adds versatility to the lineup, ensuring each piece transitions seamlessly from day to night.
The campaign images, set against Charleston’s serene beaches and lush greenery, exude a relaxed yet polished aesthetic, showcasing the effortless style that Tommy Hilfiger champions. Hilfiger states, “We’re bringing forward a collection that celebrates the classic American summer and blending it with our signature red, white and blue.”
