Tommy Hilfiger’s spring 2025 campaign revisits the electric chemistry of its pre-spring cast, reuniting Thai stars Pond, Phuwin, Gemini, and Fourth for a second installment under the T-Wave banner. This time, the quartet channels a clean-cut, Ivy League spirit rebooted for global screens.
A palette of navy, white, and primary red pulses through varsity jackets, sailor-striped knits, and breezy cotton separates—each look highlighting Tommy Hilfiger’s ongoing flirtation with maritime tradition and campus-coded Americana.
Tommy Hilfiger Spring 2025 T-Wave Campaign
Captured against a backdrop of sunlit modernism and manicured greens, Tommy Hilfiger’s new campaign feels less like a fashion shoot and more like a page from a yearbook rewritten by pop culture’s new vanguard.
Fourth wears a nautical striped knit under a white jacket, paired with navy shorts for a modern prep statement. The look captures Tommy Hilfiger’s Ivy-by-the-pool aesthetic with clean lines and classic contrast.
Gemini channels varsity spirit in a two-tone letterman jacket with “1985” embroidery, layered over a pinstriped button-down. It’s a nod to campus nostalgia styled with a fresh, relaxed cut.
Pond softens pinstripe suiting with a printed hoodie, reworking traditional tailoring through playful streetwear ease. His stance matches the outfit: poised, bold, and casually sharp.
Phuwin pairs a lightweight Oxford shirt with tailored trousers and a navy crew neck for a smart style moment. The look evokes American collegiate roots through a minimalist lens.
Following the brand’s earlier spring campaign with K-pop powerhouse Stray Kids, this latest chapter reaffirms Tommy Hilfiger’s stake in a youth-driven, pan-Asian aesthetic.
What began as an ode to preppy codes now pulses with global rhythm—proof that legacy can evolve, especially when passed through the hands of a new generation that wears it like a second skin.
