New Gen Tees–Topman is collaborating with popular up and coming London designers once more, this time around on a new t-shirt collection to celebrate British talent. Inviting James Long, Katie Eary, Lou Dalton, Sibling and Christopher Shannon to design for the project, the range’s theme is Menswear Rules Britannia. Priced at £18, £5 from each sale will go to The British Fashion Council Princess of Wales Charitable Trust in support of young designers. The project launches June 7, 2012, right before London Fashion Week, which kicks off June 15, 2012. Until then, here are pictures of spunky British youth captured on a sightseeing tour, captured by Craig Thomas.
Jester (Select) wears Union Jack tee Sibling.
Harry Uzoka (M&P) wears Man Up tee Christopher Shannon.
Jackson Rado (Premier) wears square print tee James Long.
Toby Leonard (Select) wears leopards tee Katie Eary.
Henry (Elite London) wears drawings tee Lou Dalton.
