Canada Goose enlists Vikings actor Travis Fimmel as the star of its fall-winter 2016 campaign. Traveling to Newfoundland, Canada for the advertisement, Fimmel connects with photographer Alasdair McLellan. Emphasizing a natural pull with the rugged beauty of the outdoors, Canada Goose frames the season with the motto, In Your Element. The label looks to “inspire people to follow their own path with confidence, knowing that when they wear Canada Goose they’re not fighting with the elements, they’re at one with them.”
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