![Troye Sivan Gap Fall 2024 Campaign 008 Troye Sivan fronts Gap’s fall 2024 “Get Loose” advertisement.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Troye-Sivan-Gap-Fall-2024-Campaign-008.jpg)
Gap’s new fall 2024 advertisement, “Get Loose,” is a high-energy celebration of loose denim, with singer Troye Sivan taking center stage. The brand embraces the trendy style as a fit and mindset, using dance to showcase its effortless cool.
Troye Sivan for Gap “Get Loose” Advertisement
![Troye Sivan Gap Fall 2024 Campaign 009 Singer Troye Sivan stars in Gap’s fall 2024 “Get Loose” campaign, wearing a hoodie, corduroy jacket, and baggy cargo jeans.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Troye-Sivan-Gap-Fall-2024-Campaign-009.jpg)
“Being part of the Gap campaign and wearing their denim feels like a perfect fit,” Sivan says. “Dance has become a staple in my life, giving me confidence and a sense of timeless cool. I’m honored to be part of something that embodies such effortless style and self-expression.”
![Troye Sivan Gap Fall 2024 Campaign 002 Dance takes centerstage for Gap’s “Get Loose” advertisement featuring singer Troye Sivan.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Troye-Sivan-Gap-Fall-2024-Campaign-002.jpg)
The campaign reunites Sivan with choreographer Sergio Reis, who also worked on the singer’s recent music video performances for “Rush,” “Got Me Started,” and “One of Your Girls.”
Together with the dance group CDK Company, Sivan performs to Thundercat’s viral song “Funny Thing.” The result is a dynamic, movement-driven showcase of Gap’s latest denim styles.
![Troye Sivan Gap Fall 2024 Campaign 010 Troye Sivan rocks Gap’s baggy jeans with a white T-shirt for the “Get Loose” campaign.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Troye-Sivan-Gap-Fall-2024-Campaign-010.jpg)
Photographer Dan Martensen captures Sivan and the dancers rocking Gap’s baggy and loose-fit denim styles. “This fall, we are celebrating Gap’s 55-year heritage in denim with a collection of loose styles that allow for self-expression,” says Gap President and CEO Mark Breitbard.
![Troye Sivan Gap Fall 2024 Campaign 005 A trendy vision, Troye Sivan sports Gap’s latest fashions for the “Get Loose” ad.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Troye-Sivan-Gap-Fall-2024-Campaign-005.jpg)
Breitbard continues, “Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.”
![Troye Sivan Gap Fall 2024 Campaign 006 Troye Sivan showcases Gap’s new baggy silhouette in its fall 2024 “Get Loose” denim campaign.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Troye-Sivan-Gap-Fall-2024-Campaign-006.jpg)
Sivan puts Gap’s latest pieces to the test, styling the Baggy Jean and ’90s Loose Cargo Jean with Cropped T-shirts, the Heavyweight Zip Hoodie, and the Corduroy Jacket.
![Troye Sivan Gap Fall 2024 Campaign 003 Dance group CDK Company joins Troye Sivan for Gap’s “Get Loose” advertisement.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Troye-Sivan-Gap-Fall-2024-Campaign-003.jpg)
Altogether, Gap continues to push the boundaries of fashion and self-expression, with its loose denim leading the way.
![Troye Sivan Gap Fall 2024 Campaign 007 Troye Sivan Gap Fall 2024 Campaign 007](https://www.thefashionisto.com/wp-content/uploads/2024/08/Troye-Sivan-Gap-Fall-2024-Campaign-007.jpg)
![Troye Sivan Gap Fall 2024 Campaign 011 Troye Sivan Gap Fall 2024 Campaign 011](https://www.thefashionisto.com/wp-content/uploads/2024/08/Troye-Sivan-Gap-Fall-2024-Campaign-011.jpg)