Trussardi A Way for Him–Model Lucho Jacob (d’men) lands a fragrance campaign with Trussardi, fronting its latest scent, A Way for Him. Photographed by Francesco Carrozzini on a sunny afternoon, Lucho wears a linen blazer from the label as he delivers a picturesque fragrance advertising image. Trussardi’s campaign is not Lucho’s first fragrance outing. He also appeared as a face of Replay.