Umbrella Talk – London Undercover

The Fashionisto

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Published August 2, 2009

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Quirky / Stereotypical / Cheeky / Eccentric / Loud

This fall, a special select group of retailers will be carrying a fun offering of umbrellas that take their inspiration from British culture. Carried under the name London Undercover, the range is eco-friendly using recycled canvas fabric, biodegradable handles, packaging, metal shafts and frames. Jamie Milestone, the graphic designer behind the idea wanted to embrace London’s rainy weather with a fun way to dress up an everyday item like the umbrella. After the cut are the various mood boards that inspired each design.

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Quintessentially British / Smart / City Gent Mentality / Vital Accessories

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Classic / Established / Historical / Rigid / Sovereignty

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Style / Change / Culture / Freedom / Flamboyance / Excitement / Cutting-Edge

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