Versace Goes Western with Cruise ’20 Collection

The Fashionisto

/

Published November 12, 2019

/

Updated January 17, 2023

Islam Dulatov stars in Versace's cruise 2020 campaign.Pin
Islam Dulatov stars in Versace’s cruise 2020 campaign.

Versace revisits its iconic roots by taking a look at the American west with its cruise 2020 collection. Paying a nod to pop culture, the Italian fashion house unveils its latest designs with a campaign film entitled “The Heist.” Taking responsibility of Versace’s new ready to wear, model Islam Dulatov plays “The Driver,” while Soulemane Tounkara steps into the role of sheriff. Meanwhile, Kris Grikaite and Sara Grace Wallerstedt set their sights on making off with the brand’s stylish collection. Photographer Robi Rodriguez captures the affair with styling by Jacob K.

Related: The Prodigy Frontman Keith Flint Serves as Muse for Versace Spring ’20 Collection

Soulemane Tounkara fronts Versace's cruise 2020 campaign.Pin
Soulemane Tounkara fronts Versace’s cruise 2020 campaign.

Versace Cruise 2020 Men’s Collection

Connecting with Versace for its cruise 2020 collection, models Islam Dulatov and Soulemane Tounkara embrace western-inspired style.Pin
Connecting with Versace for its cruise 2020 collection, models Islam Dulatov and Soulemane Tounkara embrace western-inspired style.
Embracing preppy style, Soulemane Tounkara showcases smart pieces from Versace's cruise 2020 collection.Pin
Embracing preppy style, Soulemane Tounkara showcases smart pieces from Versace’s cruise 2020 collection.
Models Soulemane Tounkara and Islam Dulatov wear relaxed tailoring from Versace's cruise 2020 collection.Pin
Models Soulemane Tounkara and Islam Dulatov wear relaxed tailoring from Versace’s cruise 2020 collection.
Model Islam Dulatov stars in Versace's cruise 2020 men's lookbook.Pin
Model Islam Dulatov stars in Versace’s cruise 2020 men’s lookbook.
Making a case for reptile prints, Islam Dulatov and Soulemane Tounkara rock leather from Versace's cruise 2020 collection.Pin
Making a case for reptile prints, Islam Dulatov and Soulemane Tounkara rock leather from Versace’s cruise 2020 collection.

Recent Updates

Tod’s Fall 2025 Anchors Menswear in Pashmy Innovation

Tod’s Fall 2025 Anchors Menswear in Pashmy Innovation

Tod’s debuts its fall-winter 2025 collection, rooted in Italian craftsmanship. The season centers on the Pashmy project, featuring silky leather ...
Brioni Fall 2025 Recasts Classicism with Fluidity

Brioni Fall 2025 Recasts Classicism with Fluidity

The Brioni fall-winter 2025 collection revisits classicism with a contemporary lens, offering a sartorial language that is both fluid and ...
Octobre Éditions Introduces New Fits in Denim Studio

Octobre Éditions Introduces New Fits in Denim Studio

Octobre Éditions expands its denim narrative with “The Denim Studio,” a release emphasizing versatility and timeless style. The collection introduces ...
Etro Spring 2025 Delivers Paisley, Denim & Suits

Etro Spring 2025 Delivers Paisley, Denim & Suits

Etro's spring-summer 2025 collection proposes refined tailoring with modern versatility, crafting a wardrobe where formality and leisure converge. Anchored by ...
Massimo Dutti Captures the Spirit of Modern Road Style

Massimo Dutti Captures the Spirit of Modern Road Style

Massimo Dutti embarks on a refined journey with its “Modern Road” men’s edit. The featured ensembles pair timeless essentials with ...
Polo Ralph Lauren Embraces Soft Suits & Bold Hues

Polo Ralph Lauren Embraces Soft Suits & Bold Hues

Polo Ralph Lauren’s pre-spring 2025 collection champions refined sportswear. Earthy tones dominate herringbone suits and double-breasted blazers, elevating soft tailoring ...