Versace Goes Western with Cruise ’20 Collection

The Fashionisto

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Published November 12, 2019

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Updated January 17, 2023

Islam Dulatov stars in Versace's cruise 2020 campaign.Pin
Islam Dulatov stars in Versace’s cruise 2020 campaign.

Versace revisits its iconic roots by taking a look at the American west with its cruise 2020 collection. Paying a nod to pop culture, the Italian fashion house unveils its latest designs with a campaign film entitled “The Heist.” Taking responsibility of Versace’s new ready to wear, model Islam Dulatov plays “The Driver,” while Soulemane Tounkara steps into the role of sheriff. Meanwhile, Kris Grikaite and Sara Grace Wallerstedt set their sights on making off with the brand’s stylish collection. Photographer Robi Rodriguez captures the affair with styling by Jacob K.

Related: The Prodigy Frontman Keith Flint Serves as Muse for Versace Spring ’20 Collection

Soulemane Tounkara fronts Versace's cruise 2020 campaign.Pin
Soulemane Tounkara fronts Versace’s cruise 2020 campaign.

Versace Cruise 2020 Men’s Collection

Connecting with Versace for its cruise 2020 collection, models Islam Dulatov and Soulemane Tounkara embrace western-inspired style.Pin
Connecting with Versace for its cruise 2020 collection, models Islam Dulatov and Soulemane Tounkara embrace western-inspired style.
Embracing preppy style, Soulemane Tounkara showcases smart pieces from Versace's cruise 2020 collection.Pin
Embracing preppy style, Soulemane Tounkara showcases smart pieces from Versace’s cruise 2020 collection.
Models Soulemane Tounkara and Islam Dulatov wear relaxed tailoring from Versace's cruise 2020 collection.Pin
Models Soulemane Tounkara and Islam Dulatov wear relaxed tailoring from Versace’s cruise 2020 collection.
Model Islam Dulatov stars in Versace's cruise 2020 men's lookbook.Pin
Model Islam Dulatov stars in Versace’s cruise 2020 men’s lookbook.
Making a case for reptile prints, Islam Dulatov and Soulemane Tounkara rock leather from Versace's cruise 2020 collection.Pin
Making a case for reptile prints, Islam Dulatov and Soulemane Tounkara rock leather from Versace’s cruise 2020 collection.

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