Versace Hits the Road for Holiday ’20 Campaign

The Fashionisto

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Published November 5, 2020

Louis Baines stars in Versace's holiday 2020 campaign.Pin
Louis Baines stars in Versace’s holiday 2020 campaign.

While the global pandemic is sure to alter the reality of spending the holidays with family, friends, and loved ones, Versace dreams of the future with a road trip. For the brand’s holiday 2020 campaign, Arnaud Lajeunie photographs the faces of Versace making their way home for the holidays. Getting into a convertible, model Louis Baines leads the way, joining football player Biaggio Ali Walsh and singer-songwriter Runtown. Meanwhile, Versace’s womenswear is well represented by Irina Shayk, Adut Akech, and Mika Schneider. From sunset to a dark evening illuminated by the city lights, Versace’s cast embodies the Italian fashion house’s glamour. Soft images depict the models in clothing that ranges from Versace’s opulent printed shirts to timeless tailoring.

Related: Atelier Versace Makes a Formal Splash with Fall ’20 Collection

Versace Holiday 2020 Campaign

Muhammad Ali's grandson Biaggio Ali Walsh appears in Versace's holiday 2020 campaign.Pin
Muhammad Ali’s grandson Biaggio Ali Walsh appears in Versace’s holiday 2020 campaign.
Nigerian singer-songwriter Runtown fronts Versace's holiday 2020 campaign.Pin
Nigerian singer-songwriter Runtown fronts Versace’s holiday 2020 campaign.
Biaggio Ali Walsh and Irina Shayk come together as the stars of Versace's holiday 2020 campaign.Pin
Biaggio Ali Walsh and Irina Shayk come together as the stars of Versace’s holiday 2020 campaign.
Adut Akech and Runtown appear in Versace's holiday 2020 campaign.Pin
Adut Akech and Runtown appear in Versace’s holiday 2020 campaign.