Versace captures the essence of summer with its 2024 La Vacanza campaign, showcasing a captivating collection that invites the warm embrace of the season. The advertisement is set against picturesque locales that embody freedom and endless summer days, photographed by Jo Fetto.
Donatella Versace draws inspiration from the boundless possibilities of summer, influencing the creation of garments that blend classic elegance with modern sophistication.
Versace La Vacanza 2024 Campaign
The Versace La Vacanza collection celebrates the ocean’s majestic beauty, as seen in the stunning Barocco Sea print adorning shirts and shorts. This motif is a contemporary reinterpretation of Versace’s iconic Trésor de la Mer and Barocco prints, offering stylish matching sets that resonate with a maritime theme.
For occasions that call for a more formal touch, the campaign introduces a double-breasted suit in summer wool, exemplifying tailored finesse in a subdued palette that complements the natural seaside backdrop.
Noah Tumataroa and Anthi Fakidari embody the spirit of La Vacanza in a short video directed by Salvatore Delle Femmine. Their dynamic portrayal highlights the fluidity and comfort of summer silk, satin, and jersey fabric—reflecting the season’s joy and sophistication.
