Set against the picturesque backdrop of Castello Canevaro in Liguria, Versace’s resort 2024 campaign carves a space where timeless design meets the relentless force of nature. Captured by photographer Adrián González-Cohen, the collection is a homage to the power of tailored precision and classic allure, featuring models Brennan Aldred, Elijah Eten, and Antonio Guitto.
Versace Resort 2024 Campaign
In a striking palette of crisp whites and deep blues, the clothing speaks a language of effortless sophistication. The white jeans, immaculately cut and effortlessly worn, blend seamlessly with the frothy whites of the sea’s edge. In a rich navy, the cable-knit cardigan cascades in textured waves, mimicking the water’s movement.
The campaign navigates through various textures and forms, showcasing Versace’s skilled hand at blending casual denim with their signature suiting styled by Tati Cotliar. Footwear punctuates each ensemble with intent; the Medusa ’95 loafers anchor the looks with their substantial silhouette, while sleek sneakers offer a juxtaposition of relaxed luxury.
This collection celebrates Versace’s heritage—suggesting a return to the essentials, to the elements of fashion that remain as constant as the ebb and flow of the tides—a narrative woven through the very fabric of the garments.
