Versace turns up the heat with “Unbuttoned: A Story of Silk Shirts”, a campaign where silk and skin collide. The Italian fashion powerhouse taps photographer Zac Bayly to capture the pulse of its latest styles.
Under the amber hues of a twilight sky, silk shirts adorned with Medusa motifs and vivid, baroque prints steal the spotlight. Each piece flows with confidence.
Versace Silk Shirts Campaign
Singer Don West and models Jackson Garcia and Ruben P. embody the Versace man in silk shirts, while Leonardo Ciacca and Serena Aureli shape the bold art direction. Meanwhile, Abby Bennett styles the looks with a relaxed attitude: crisp white underwear peeking beneath silk shirts, paired with rugged carpenter jeans and polished Chelsea boots.
As sand clings to skin and silk dances in the air, Versace blurs the line between sophistication and spontaneity. The frames linger with unbuttoned silk shirts that reveal a flash of baroque print, embodying freedom under the fading sun.
