Versace’s spring-summer 2025 campaign, photographed by Zoë Ghertner, stakes its claim in myth and denim. The classical is rendered tactile in the Medusa Cameo print—an evolution of the house’s Medusa and Barocco codes—now applied like a neoclassical intaglio across tailored separates and open silk shirts.
Versace Spring/Summer 2025 Campaign
Models Fernando Casablancas, Luke Champion, and Kajus Puronas take up the leading roles, grounded in Japanese denim washed to a vintage hue with whisker-faded creases that nod to the lived-in romance of Americana road wear.
The styling balances on the edge of decadence and disobedience. Where one look leans into floral indulgence with the Wild Poppies print colliding against tailoring, another clashes a retro zigzag knit with floral jacquard trousers.
There’s a tension throughout—buttoned-up versus undone, precision versus excess—that reads like a visual aria from the house’s long-standing opera of contradiction. Baroque drama never looked so ready to kick off its boots and lounge in weathered denim.
Versace’s latest campaign is built on dualities—ornament and wearability, sculpture and skin. The imagery evokes a stage set with soft backdrops and hard stares, each model occupying the frame like a marble statue coaxed into motion. Versace stamps its codes here—quite literally, onto skin, fabric, and leather.
By reframing its past in the shape of cameos and faded denim, the house issues a challenge to anyone still clinging to minimalism: beauty, in its most maximal form, always finds a way to return.
