Vince Takes to Wyoming for Fall 2024 Campaign

The Fashionisto

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Published August 15, 2024

Vince enlists top model Vincent LaCrocq as the star of its fall 2024 campaign.Pin
Vince enlists top model Vincent LaCrocq as the star of its fall 2024 campaign. Photo: Emma Summerton / Vince

Vince launches its fall 2024 campaign, focusing on “Future Heritage.” This season, the brand puts forth its spin on classic silhouettes and patterns, reinterpreting them with a contemporary flair.

Vince Fall 2024 Campaign

Vincent LaCrocq dons a double-breasted coat for Vince’s fall 2024 campaign. Pin
Vincent LaCrocq dons a double-breasted coat for Vince’s fall 2024 campaign. Photo: Emma Summerton / Vince

The inspiration behind the season? A horseback ride through the breathtaking Tetons in Jackson Hole, Wyoming. It’s a move that makes perfect sense, considering Vince’s affinity for the great outdoors.

Models Vincent LaCrocq and Cate Underwood appear in Vince’s fall 2024 campaign. Pin
Models Vincent LaCrocq and Cate Underwood appear in Vince’s fall 2024 campaign. Photo: Emma Summerton / Vince

To bring its vision to fruition, Vince enlisted the talents of photographer Emma Summerton, who shot the campaign on location in Wyoming. The result is a striking series of images featuring models Vincent LaCrocq and Cate Underwood.

Vincent LaCrocq dons a double-weave sweater for Vince’s fall 2024 campaign.Pin
Vincent LaCrocq dons a double-weave sweater for Vince’s fall 2024 campaign. Photo: Emma Summerton / Vince

Vincent poses against the dramatic backdrop of Snake River Canyon, showcasing the latest styles from Vince. His wardrobe staples include timeless classics like the leather jacket and crewneck sweater.

French model Vincent LaCrocq sports Vince’s check wool overshirt for the brand’s fall 2024 ad. Pin
French model Vincent LaCrocq sports Vince’s check wool overshirt for the brand’s fall 2024 ad. Photo: Emma Summerton / Vince

But Vince isn’t just about sleek, city-chic pieces. The brand celebrates a rugged sensibility with key garments like a check wool overshirt and a plaid zippered overshirt.

Herringbone cargo pants offer an elevated take on laid-back style for Vince’s fall 2024 campaign.Pin
Herringbone cargo pants offer an elevated take on laid-back style for Vince’s fall 2024 campaign. Photo: Emma Summerton / Vince

These printed fashions pair perfectly with Vince’s versatile bottoms, from the Dylan 5-pocket pants to herringbone cargo pants.

With its fall 2024 campaign, Vince proves that traditional styles can be reimagined for the modern era.


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