French eyewear brand Vuarnet enlists Vincent Cassel as the star of its latest advertising campaign. The French actor travels to Rio de Janeiro, Brazil for the relaxed outing. Captured on the beach, Cassel is a smart casual vision in a white button-down shirt with rolled up trousers. Talking about working with the storied label, Cassel shares, “Vuarnet is an iconic brand. Their products feature top-quality lenses and embody cool style.”