Virgil Abloh of Off-White fame lands his biggest collaboration to date. The streetwear-inspired designer partners with Nike for a design project called “The Ten.” Abloh revisits Nike classics for the outing. He explains, “What we’re talking about here is larger than sneakers, it’s larger than design culture.”
The designer continues, “It’s nothing short of state-of-the-art design. These 10 shoes have broken barriers in performance and style. To me, they are on the same level as a sculpture of David or the Mona Lisa. You can debate it all you want, but they mean something. And that’s what’s important.”
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The collection is divided into two themes: Revealing and Ghosting. Revealing features hand-cut, open-source, and reconstructed details. Meanwhile, Ghosting revolves around the use of translucent uppers. It acts as a continuance of the idea of revealing while establishing a common material for the lineup.
The first five styles of the collection will be pre-released at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30). They include the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax. Finally, the entire collection will be available in November 2017 at NikeLab stores and select retailers.