Jimmy Choo has unveiled Wang Yibo as its latest Global Brand Ambassador. The Chinese actor, singer, and motorcycle racer marks his debut with a striking campaign shot by photographer Hekaituoyi in the heart of Shanghai.
This collaboration amplifies Wang Yibo’s star power, melding his contemporary style with the luxury shoe brand’s contemporary vision.
Wang Yibo for Jimmy Choo Campaign
Reflecting on his new role, Wang Yibo shares, “I am honored to join the Jimmy Choo family as Global Brand Ambassador. I have always admired the creativity and craftsmanship of the collections, which allow me to express my personality and style.”
Sandra Choi, creative director of Jimmy Choo, further underscores this dynamic partnership, saying, “With his multidisciplinary talent and confident sense of style, Wang Yibo embodies the essence of the Jimmy Choo man.” She adds, “We are thrilled to welcome him as our Global Brand Ambassador.”
For the fall campaign, Wang Yibo is styled by YIN, while Dongxun Guo takes charge of art direction. The looks are sleek, anchored in Jimmy Choo’s modern reinvention of classic pieces.
The collection brims with a contemporary attitude, spotlighting luxurious finishes and signature craftsmanship. Standouts include the Diamond Light Maxi trainers, a modern take on elevated sneakers, and the Diamond Tote, accessorized with collectible bag charms that add a personal twist.
Wang Yibo’s partnership with Jimmy Choo cements the brand’s ongoing narrative of blending fashion design with cultural influence. As the season unfolds, this collaboration sets a new tone for Jimmy Choo’s evolution.
