Wax London’s spring-summer 2025 campaign captures the restless energy of the open road, where love and adventure blur into one. Directed by Fred Page, “Love on the Run” unfolds against the sunlit highways and neon-drenched nights of California, a fitting backdrop for a collection rooted in freedom, movement, and effortless style.
Wax London Spring/Summer 2025 Campaign
This season’s collection thrives on contrasts—soft pastels meet deep, moody hues, tailoring collides with laid-back designs, and nostalgia fuses with modern craftsmanship. The Whiting overshirt returns, this time in sun-faded tones and rich textures, a versatile staple for breezy days and cool evenings.
The Otto overshirt reinvents lightweight layering with quilted detailing. Patterns dominate, from embroidered CO-ORDs with playful florals to striped linen shirts that channel vintage ease.
Relaxed-fit linen suits in warm terracotta and deep indigo bring a nonchalant elegance, softened with unstructured shoulders and airy half-lining. Meanwhile, bold plaids—seen in warm ochre, burnt orange, and seafoam blue—add a nostalgic punch to everyday dressing.
Wax London refines its signature craftsmanship with intricate embroidery, textured fabrics, and modern tailoring—clothing made for those who chase the unknown and dress like they belong wherever they land.
