Weekday brings sustainability to swimwear with its new summer collection. Creative director Louise Lasson shares, “We are very proud to announce the introduction of our first swimwear collection made from recycled waste materials.” Lasson adds, “It feels really great to be able to give our customers such a nice looking and versatile collection, made from low-impact materials.”
Related: Weekday Channels 80s Denim Style for Spring ’17 Campaign
The range takes inspiration from travel and tourism. Cross body bags, bucket hats, and more join Weekday’s classic spin on swim shorts. Appearing in the laid-back campaign, models James Magee and Luke Storey bring an easygoing attitude to the season. The pair rocks Weekday’s swimwear, which is produced from recycled polyamide and polyester.
Weekday Summer 2017 Swim Campaign
